How to Understand Your Customer’s Customer with Cheryl McCurdy Christiansen
Ep. 13 How to Understand Your Customer’s Customer with Cheryl McCurdy Christiansen The Sales Conversation Podcast Episode Overview In this episode, Cheryl Christiansen speaks with us about the importance of understanding your customer's customer. Cheryl started her consulting practice Data2Develop after spending several years in sales-facing leadership positions with blue-chip brands including Oracle. We are both active members of the sales enablement society, and share some perspective on the importance of really understanding your customer and their business dynamics, starting with their customers. True Intimacy is Knowing Your Customer's