If you want to sell more, you can do it the hard way or the easy way.
The hard way is to go out and find more customers. The easy way is to sell more to your current customers. You can only do that easily if you are selling the sticky way.
If you sell the sticky way, you’ll get more sales from your customers, and they’ll become your unpaid sales force, enthusiastically telling others about you and sending referrals your way.
Selling the sticky way is so easy, and yet most sales people don’t. When you do, you’ll stand out from your competition and develop a group of very loyal customers.
Many people make the mistake of thinking that to have loyal customers, all they need to deliver is a great solution and service. But that’s what your customers are paying you for, and it’s expected. Just because you are delivering a great solution and service does not mean your customer will keep buying from you and will tell others about you. Selling the sticky way is the only way to ensure that.
Selling the sticky way is all about making your customers feel appreciated. It’s all about making them feel good about you. If you do it the right way, your customers will want to help you and they’ll want others to share the good feeling as well. They’ll spread the word about you and their experiences with you.
So how do you create this “feel good” experience?
So you already send emails to say thank you, to say happy birthday, to say hi. Ask yourself about the last time you received an email or text message saying thank you or happy birthday. Were you moved by their thoughtfulness to phone that person later to thank them? Or did you hit the delete key instead? Did you print out a happy birthday email and put it on your desk to show others?
When you receive a sincere personalized thank you, you feel closer to the person who sent it to you. But do you feel that same closeness when you receive it by email, ignoring the minimum effort that the sender made? Most people don’t feel as good about disposable email and text message greetings.
One great thing about technology is that it speeds up communication with a lot less effort. But the downside is that it can dramatically reduce the effectiveness of our communication when done poorly. Communicating with impersonal technology can actually distance rather than draw us closer together.
So to sell the sticky way, avoid the instant communications technology trap. Instead, use technology to trigger you to act in the real world. Use a computer reminder, but call them up, say hi personally, and find out how they are. Also send them real cards in the post – thank you, birthday, holiday cards. Maybe even include a small gift.
Joe Girard, the “World’s Greatest Salesman”, bestselling author and motivational speaker, perfected selling the sticky way. Joe was a car salesman, and you had to make an appointment to buy a car from him. Really – an appointment to buy from a car salesman! Joe’s secret was that he sent out over 15,000 cards of appreciation a month to his customers and potential prospects.
If you are not sure about selling the sticky way, try it and see. Start selling the sticky way to some of your prospects. You’ll soon see how they will soon want to become your customer when the time is right. With your existing customers, your sales will also go up right along with your prices. Try it and see. You sell ROI to others every day, so sell the ROI of selling the sticky way to yourself today.
Recommendation
The system I recommend and extensively use for sending personalized, real cards and gifts is SendOutCards. Try it out for yourself by sending a real card to someone right now. Just click here and you’ll be talked through creating and sending a card. SendOutCards can be the heart of your sticky sales strategy. If you’d then like to chat about how you can implement this system and get results, send an email to tessa@salesconversation.com and put Sticky Sales in the subject line.
Is this you?
Do you have at least one spare hour a day? Are you looking for additional income? Are you looking for time/money freedom? Would you like to join my team and spread the word about SendOutCards? You’ll receive comprehensive training/coaching and have a lot of fun along the way. If you’d like to find out more about this HUGE opportunity click here and watch the video. If it makes sense, send me an email at tessa@salesconversation.com and put Huge Opportunity in the subject line. We can then set up a time to chat.