How would your customers describe how they feel about you?
Bear with me for a moment if you think I am being a bit touchy feely. You are probably wondering what this has to do with sales.
You see, how your customers feel about you – which is really how you make them feel – has a huge impact on your sales.
For example:
If your customers feel that you just see them as a transaction, do you think they are going to keep wanting to buy from you? Will they refer others to you so they can be made to feel like a transaction too?
Conversely if your customers feel that you care about them as people, do you think they are going to want to keep buying from you? Will they refer others to you in the knowledge that you will treat them well and make them feel good too?
If your customers feel unappreciated by you, do you think they’ll keep buying from you? Will they send you referrals so they can feel unappreciated too?
Conversely if they feel appreciated by you will they keep buying? And will they send you referrals?
You know the answers to these questions -they are obvious.
Yet even though you know the answers to these questions, what are you consistently doing to make your customers feel good? What are you consistently doing to show your customers that you care about them as people? What are you consistently doing to show you appreciate them? What systems do you have in place for doing this?
You can absolutely increase your sales and referral just by making your customers feel good.
Joe Girard, who I frequently mention, is proof that making your customers feel good works and results in more sales and referrals. Joe Girard, the “World’s Greatest Salesman”, was a car salesman, and you had to make an appointment to buy a car from him. Really – an appointment to buy from a car salesman! Joe’s secret was that he sent out over 15,000 cards of appreciation a month to his customers and potential prospects.
So aim to be the Joe Girard in your niche. You’ll stand out in your market place and you’ll increase your sales and referrals. It’s not hard IF you do some simple things like Joe did.
Recommendation
The system I recommend and extensively use for sending personalized, real cards and gifts is SendOutCards. Try it out for yourself by sending a real card to someone right now. Just click here and you’ll be talked through creating and sending a card.
Is this you?
Are you looking for an opportunity to earn some additional income while still working in your current business/role? Would you like to join my team and spread the word about SendOutCards? You’ll receive comprehensive training/coaching and have a lot of fun along the way. If you’d like to find out more about this HUGE opportunity click here and watch the video. If it makes sense, send me an email at tessa@salesconversation.com . We can then set up a time to chat. The timing for spreading the word about SendOutCards is perfect for a number of reasons.