10 07, 2018

Getting Your Stories to Work with Theresa Francomacaro

2018-07-16T05:14:00+00:00July 10th, 2018|Podcast|

Ep. 2 Getting Your Stories to Work with Theresa Francomacaro The Sales Conversation Podcast Episode Overview There has been a primary theme in storytelling over the past few years in sales. Stories are the #1 way to connect with a buyer and help them see their situation in a new way. In this episode we will push into how to tell better stories with Theresa Francomacaro? a chief storyteller for a construction company and a facilitator/learning professional who consults for individuals and businesses. We will talk about understanding story

9 07, 2018

How to Sell Based on Business Value with Darrin Fleming

2018-07-16T05:16:26+00:00July 9th, 2018|Podcast|

Ep. 1 How to Sell Based on Business Value with Darrin Fleming The Sales Conversation Podcast Episode Overview Sellers struggle with selling business value. They are taught to sell products, but not how to sell based on business value. In this episode, my former college roommate, business partner, and lifelong friend, Darrin Fleming, speaks about why we should be selling based on business value. Darrin is the founder and CEO of ROI-Selling.com and a business leader with experience in marketing and sales across different sizes of businesses, from small