/Message Development
Message Development 2018-04-16T04:58:41+00:00

Our Services

Message Development

Gain a high-impact, market-winning message and story that sizzles.

Your Challenge

Every organization has a unique value proposition and story to tell – one that must be told early and high in the sales cycle before buyers start formulating a decision. Analysts tell us that buyers believe they are 60 percent through the buying process before they even speak with your sales rep. With such a small window of opportunity to make an impact, your messaging must be crisp, insightful and powerful enough for buyers to reconsider any preconceived notions they might have had before direct engagement with your sales organization. Other research shows there are 18 touchpoints across the buying cycle, with 9 being human2human and 9 digital2human. You need to have a consistent, high-impact message and theme to carry these conversation points and prevent buyer defection and “no deal.”

Our Solution

We apply our proven processes, expertise and an “Outside-Insight” approach to get your value proposition and story straight. We then choose the right words and visual strategies to engage your customers and tell a compelling story, one that challenges their thinking, presents their situation in a new light, conveys a sense of urgency while demonstrating how your solution can solve their real business problems in a unique, differentiated way. Our Outside-Insight approach includes message scanning, message development, message validation, and message refinement. We haven’t seen another firm or internal resources undergo this degree of rigor. Our work normally stands the test of time for 18 months to even years later.

Digital Engagement Tools

Accelerate your successful go-to-market program by leveraging our platform, tools, and IP.

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Sales Enablement

Support your marketers and sellers in having consistent, powerful selling conversations … on and offline.

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