The fastest way to accelerate revenues is to uplevel selling conversations.
Problems We Solve
Big new bet
You are launching a new “Big Bet” offering, and are in need of a unique market message and story. You can’t afford to go to market twice. We help you get it right the first time.
Read the success story:
How a Fortune Top 10 company brought a new business to market
Weak “Me Too” Story
Your organization is suffering. You are sounding like your competitors, and are in need of a big idea and theme. You want to “hit refresh” with a new message and story to energize your sales and marketing organizations and grow your business.
Read the success story:
How a frustrated business leader reinvigorated his business with a new market message.
Moving from Product to Solution Selling
You see everyone selling product features, functions, and benefits. Sellers and marketers are not helping the customer see their situation in a new light – in a way that fosters urgency for change. They are missing a simple solution framework that quickly explains how your solutions solve their painfully-real problems.
Read the success story:
Articulating a Clear Business Value Proposition
Your sellers and marketers might be OK at helping customers understand the operational value from one of your solutions. They also might be OK at pushing into emotional value of a prospect. However, if they are like most sellers, they struggle to sell money – quantitative business value. Business value is the #1 dimension that will turn “no deal” into “deal.”
Read the success story:
Problems We Solve
Big new bet
You are launching a new “Big Bet” offering, and are in need of a unique market message and story. You can’t afford to go to market twice. We help you get it right the first time.
Read the success story:
How a Fortune Top 10 company brought a new business to market
Weak “Me Too” Story
Your organization is suffering. You are sounding like your competitors, and are in need of a big idea and theme. You want to “hit refresh” with a new message and story to energize your sales and marketing organizations and grow your business.
Read the success story:
How a frustrated business leader reinvigorated his business with a new market message.
Moving from Product to Solution Selling
You see everyone selling product features, functions, and benefits. Sellers and marketers are not helping the customer see their situation in a new light – in a way that fosters urgency for change. They are missing a simple solution framework that quickly explains how your solutions solve their painfully-real problems.
Read the success story:
Articulating a Clear Business Value Proposition
Your sellers and marketers might be OK at helping customers understand the operational value from one of your solutions. They also might be OK at pushing into emotional value of a prospect. However, if they are like most sellers, they struggle to sell money – quantitative business value. Business value is the #1 dimension that will turn “no deal” into “deal.”
Read the success story:
Our Services
Message Development
Gain a high-impact, market-winning message and story that sizzles.
Digital Engagement Tools
Accelerate your successful go-to-market program by leveraging our platform, tools, and IP.
Sales Enablement
Support your marketers and sellers in having consistent, powerful selling conversations … on and offline.
Success Stories
Helping McKesson go to market with a fresh, dynamic new message
New executive, new team, new business vision = need for a new market message and rapid sales enablement.
Helping Alcatel Lucent communicate a big idea with award-winning sales tools
Executive wanted to breath new life into the enterprise market with a new message, simplified portfolio and new sales tools.
Aligning disparate go to market initiatives for maximum impact
Marketing leader saw an opportunity. Multiple practice areas had similar offerings, leading to internal and market confusion. The time was ripe to align resources and relaunch with a concerted message and story.
Taking on the industry gorilla with a solid business value proposition
Product leader saw an opportunity to grow market share with a differentiating TCO selling tool.
Our Points of View
Why We’re Different
Collaborative Approach
Experience a collaborative partnership. You bring your time, commitment, and expertise. We’ll bring an independent perspective leveraging experience and outside research. You’ll gain a unique voice, and start standing apart from the competition.
Experienced Team
Accelerate your initiative success with an experienced sales, marketing, and technology engagement team. Unlike a marketing agency, sales training outfit, or overworked internal generalists who might be focused on just one piece of the puzzle, we bring it all together with the sole intent to deliver a successful go to market initiative, on-time.
Real Outcomes
Start having more impactful conversations – conversations that connect and close. We will influence this key lever of your revenue growth strategy.
Contact Us
Accelerate sales today. Grow revenue with Conversations that Connect and Close!